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Sony Bravia KD49X7053BU 49" 4K LED Smart TV

by Sony
Save £100.00
Original Price £549.00
Current Price £449.00

Enjoy a beautifully realistic 4K HDR picture with Sony’s X70.

  • 4K Ultra HD picture for crystal clear images
  • Motionflow XR 200 for fast motion 
  • High Dynamic Range support
  • Freeview Play with catch-up TV apps
  • Official Sony stockist UK & Ireland

This 7 series Sony display offers all the key features you have come to expect from a modern flat screen TV with the Japanese company's signature styling and picture quality.

Life's brilliance, revealed with extra colours

See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade and hue in the balloons.

With 4K X-Reality™ PRO

Images are upscaled closer to true 4K quality for remarkable clarity.
The picture is sharpened and refined in real time, revealing extra detail in the books and architecture of the library.

Beautifully designed

Designed with a narrow bezel, this TV looks luxurious and refined. Keeps you focused on the picture, not the television.

4K Ultra High Definition

This screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail.

4K X-Reality Pro:

Upscales non-4K content to reveal extra detail. It analyses every pixel and improves contrast, colour and sharpness for increased clarity.

Motionflow XR 200:

Every image on the screen refreshes at a higher rate than normal for noticeably smoother motion. Perfect for fast action movies and sports.


Accurately reproduces a wide spectrum of shades and colours. Coupled with Sony’s Precision Colour Mapping technology, the result is breathtaking, yet realistic imagery.

Clear Audio + :

Fine tunes the audio for a more immersive experience of rich sound and clear dialogue, no matter what you're watching.

Super-Smart Platform

Enjoy apps such as Netflix, Youtube, and Amazon Prime Video on Sony's intuitive video-on-demand platform, the remote even features dedicated buttons for Youtube and Netflix.*

And you can share your smart device's photos and videos on the big screen with Smart Plug & Play.

Freeview Play

This Sony TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever.

It’s free from subscription and is compatible with existing broadband services too.

Services such as BBC iPlayer, ITV Hub, All 4 and My5 are also available without having to open specific applications.

This gives effortless scroll back so you never miss a second of your favourite shows.


  • H70.2 x W110.1 x D28.6cm (with stand)
  • H64.5 x W110.1 x D5.7cm (without stand)
  • 200mm x 200mm (vesa mount)


  • 3 x HDMI 2.0
  • 3 x USB 3.0 (Type A)
  • 1 x Digital Audio
  • 1 x Composite
  • 1 x Ethernet